How Location-Based Apps Predict Traffic and Help You Find the Fastest Route

You’ve probably experienced it many times: you follow the suggested route in a navigation app, arrive much faster than expected, and wonder how the app chose a completely different path from what you had in mind.

What magic lies behind this intelligent routing, magic that not only saves time, but also improves safety and reduces travel costs?

Location-based applications such as Google Maps, Waze, and… use Artificial Intelligence (AI) and Machine Learning (ML) to predict traffic and recommend the best route to your destination.

So how does this spatial revolution actually find the right path?

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